New, Immersive Holiday Experience at Taubman Shopping Centers
To rediscover the magic and tradition of the holiday season, GES client, Taubman, will debut Santa’s Flight Academy, a one-of-a-kind, immersive holiday experience, at 12 shopping centers throughout the United States. The Academy combines a giant re-imagination of the North Pole with state-of-the-art technology to enable children to become a member of Santa’s flight crew. Partnering with an elf, each child will help ready Santa’s sleigh so he can deliver presents to children around the world.
Malls are reinventing the holiday experience and creating new ways to provide guests with more hands-on engagement. When Taubman Centers, Inc. decided to create a more immersive holiday experience, they turned to GES and the company’s extensive experience delivering innovative, face-to-face marketing solutions.