We use cookies to offer you a better browsing experience, analyze site traffic, and personalize content. Accepting this message signifies your consent to the use of cookies on our site as described in our privacy policy. You can change or disable your cookies at any time through your browser settings.

I Accept I Decline

EthnoMetrics℠ Technology

We deliver intuitive exhibit technology and analytics

Understanding your attendees' behavior is essential to improving ROI and engagement.

Our intuitive technology and analytics provides the insight you need.

We offer real-time attendee data patterns, scan history, venue heat maps and much more.

Smart Phone Tracking

Best for exhibit hall traffic, exhibit hall heat map, and traffic flow.

Video Tracking

Best for exhibits and resource centers, registration, sponsorships, common/service areas.

How EthnoMetrics℠ works

Video Tracking

Our video tracking system is a series of temporary overhead cameras in exhibit hall ceilings, or on poles in lobby areas.

We study exhibit hall traffic, providing detailed information on when your attendees walk the floor by the hour and day. This helps optimize the show schedule, from hours of operation to specific session times.

The analytics we provide include:

  • Registration: traffic volume and timing data
  • Exhibits/resources centers: design evaluation, staff performance, attendee engagement levels
  • Sponsorship/lounges: brand exposure and usage
  • Service Areas
Heat Map Image

Smart Phone Tracking

The smart phone tracking system is made up of floor sensors throughout the exhibit hall to detect MAC addresses from attendees' smart phone devices.

The analytics we provide include:

  • Exhibit hall traffic volume and flow
  • Exhibit hall density: visual heat map and percentage of visitors by zone

Let's talk about your next event, exhibition or exhibit

Get Started with GES

Need help from GES Customer Support? Contact Us